Nowadays, social media is a part of most people’s daily life. This has had a significant impact on the world of digital marketing. However, simply creating compelling content for your audience might not be enough. Organic and paid social media are two very effective ways to reach your target audience. Read More
To understand lead nurturing, we must first understand lead generation. It is the process of attracting prospects to leave their contact information, such as name, telephone number, email, and even personal interests. Marketers can then use this data to create a marketing plan that includes lead nurturing to convert prospects into customers. Read More
Online systems now protect user data more than ever, which has meant that marketing strategies have had to adapt as companies can no longer use customer data in the same way. However, lead generation is a strategy that supports businesses in creating a customer base without violating privacy rights. Read More
In the digital age, reaching your taget audience through ads on different channels helps build brand awareness, generate sales and grow your business. Therefore, it’s important for business owners and marketers to understand the metrics used to measure the success of those ads. Read More
Some of you may wonder, "Can't I just use any keyword I want?". Unfortunately not! Each keyword has its own level of difficulty. By utilising various tools, we can determine whether a keyword is challenging or easy to rank for. The question then arises: how is keyword difficulty measured? Read More
However, although some applications are available for free download, many users don’t install the apps on their devices for fear that the apps will up their storage. Therefore, Google had an idea to create a progressive web app (PWA) –the development of a normal website to provide an experience just like using an application as much as possible. Read More
Building backlinks isn’t easy for many SEO performers, especially on a newly built website. Getting other websites to link back to your site is challenging, let alone acquiring high-quality backlinks from reputable websites. This is where PBN comes in. Read More
On the YouTube platform, users who opt out of the monthly premium package will encounter brief video advertisements before or during their desired content. These particular ads are known as bumper ads. Online sellers gravitate towards this ad format due to its inherent value and its ability to amplify brand awareness. Read More
You might be familiar with SEO on Google in which you strive to get your website on the first results page. But did you know that you can also get your Facebook page to rank as well? Read on to discover our eight tips to optimise your Facebook SEO and reach your target audience. Read More
Google provides ads in photo format across the Google Display Network or GDN. Today, we will explain what the Google Display Network, as it’s an important tool to help businesses advertise, retarget and remarket to drive sales amongst their target group. Read More
Anyone who conducts online marketing campaigns must keep abreast of the new trends, tools, and types of Google Ads to utilise them effectively. Google Ads are useful for businesses to gain an edge in an increasingly competitive marketing space. Read More
Although redirecting is a great cross-domain technique to show Google that your new URL is the existing website, you must proceed cautiously. SEO performers should be careful about redirect chains, as this issue can be so harmful that it can cause your website ranking to drop suddenly. Read More
SEO experts work hard to get their websites to rank on the first page of Google. But some use shortcuts that don't comply with Google's requirements, causing their websites to be detected for poor quality and ultimately get penalised – this is known as a Google penalty. Read More
DuckDuckGo is a search engine platform that protects personal data usage and does not track data. It now has more than 100 million daily active users. Today, we will introduce DuckDuckGo, how it differs from other platforms, and why so many people are using it. Read More
Travellers’ behaviours and needs have changed post-pandemic, so businesses need to adjust their marketing strategies to address these changes. We have put together three travel digital marketing strategies to help companies adapt to their target audiences' needs and demands. Read More
When it comes to social media content, many struggle to attract engagement, preventing them from reaching their target audiences. The problem is that most writers don’t prioritise their headline, which is the first component of their content with the potential to attract readers. Read More
While UX/UI plays an essential part in website development, those who aren’t web developers may still need to understand what they are and how they differ. To be clear, while UX and UI go hand in hand, they are not the same. This article will help you understand UX/UI and the vital role it plays in website development. Read More
Having a well-designed website is only the first step. Search Engine Optimisation (SEO) is also vital to boosting website quality and ranking higher in search engine results pages. This involves optimising the website's technical and on-page elements, such as meta tags, headings, content, site structure, and speed. Read More
Sustainability is a hot topic these days, but it requires individuals and businesses to pull together for it to be achieved. As individuals, we do what we can, and now most large corporate companies are making sustainability part of their business practices. 2023 is the year of sustainability marketing - but what exactly is it? Read on to discover more. Read More
To do SEO yourself, consider your expertise and the time, cost, and risks involved. After doing so, many decide it’s best to choose the right SEO company to support their SEO needs instead. But how do you select the right SEO company to grow your business? Read More
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