The degradation of the environment has been accompanied by rapid growth in technology, resulting in issues like global warming, climate change, air pollution, and the melting of Arctic sea ice. This has naturally caused people to become more conscious of environmental issues and their impact on the planet. Read More
To effectively reach the desired target audience, marketers must develop a comprehensive marketing plan that involves creating a well-considered framework. A smart roadmap will allow them to understand how consumer behaviour is changing and remain competitive. Read More
Schema Markup is like a Google search extension, helping users to find your website better and increasing the efficiency of your SEO. But what is Schema Markup, why is it important, and how does it work? With so many questions surrounding this tool, join us in exploring the answers to all of these questions! Read More
Today, we will talk about how to do an SEO audit to dust off your website and allow it to shine on the search results pages once again. So, let’s take a look at what an SEO audit is and what it includes. Read More
Consequently, content is essential for modern marketing. Even though we do not have an online business or sell any products, we can create an income from being the influencer, which this method is called content monetisation. Read More
Before you start data-driven marketing, you should learn about each type of party data first. Party data has 4 kinds: zero-party data, first-party data, second-party data, and third-party data. Today, this article will get you through each type of them. Read More
Recently, Google has launched a brand new advertising tool called “Performance Max” to help you optimise your ads. If you advertise via Google Ads, you may have already seen it. But, if you’re still wondering what Performance Max is and how it can benefit your business, read on. Read More
Businesses know that market research is essential to gain customer insights and create a marketing strategy that targets the right audience. One framework businesses use to develop effective marketing strategies is the STP (segmentation-targeting-positioning) marketing framework. Read More
There are many emerging SEO agencies, all formed with the purpose of providing marketing services to businesses. With so many to choose from, you may be wondering which one you should hire. Is it worth your budget? Or is in-house SEO a better way to go? This article will give you a clear explanation of which is better. Read More
In this article, we will talk about another strategy that always comes side-by-side, this is "Multi-Channel Marketing". This strategy is also more frequently used in today's businesses because it can reach a wider target group. It also helps add more options for customers. Read More
![Top 300 Digital Agencies in Thailand [2023 version]](https://www.primal.work/wp-content/uploads/thai-digital-agency.jpg)
Growing strong online might take time, but with help from experts, you can give your brand a shortcut. Partnering with digital agencies to plan and execute your online marketing strategies will save you time and other resources. So we’ve put together a list of the leading digital agencies in Thailand that can help you out. Read More
AI is a regular part of marketing nowadays, and can help with voice recognition, face recognition, complex problem-solving, translation, marketing analysis, target audience analysis, and chat response. Today, we will talk about ChatGPT, the intelligent chatbot that offers human-like responses. Read More
Now it's time to take a look at the O2O marketing model. Let's start with the definition of what the O2O business model is, why it's important in the digital age, and examples of companies in Thailand that apply the O2O business model. Read More
When you're writing content every day, sometimes you need help to come up with ideas. Today we'll introduce content pillars, a tool to help you organise your brand's communications, generate new ideas, and produce engaging content for your readers. Read More
Despite there being a variety of marketing strategies for businesses to choose from these days, there is one approach that every business must adopt to be truly successful. This is called the customer-centric approach. Read More
Digital marketing has reduced sales constraints that initially only allowed businesses to reach a small number of customers at a high cost. Companies can now increase their channels to get more customers and generate more sales at a lower price. Read More
The newest technology trend is Artificial Intelligence (AI). Many industries and businesses use AI to support their workforce and grow their businesses. But, as the adoption of AI technology increases, many employees are concerned that AI might one day replace human resources. Read More
Everything in this era is data-driven and as the world is evolving so fast. So for this reason, every organisation must know how to adapt to the digital world to keep up with modern times. That's why the term "Digital Transformation" has now become a new buzzword. Read More
Online marketing is a widely used and ever-growing form of marketing for e-commerce businesses. Research from eMarketer found that online marketing grew by 26% in 2020, and 17% in 2021, which implies an estimated growth of 11% year-on-year. Read More
In this day and age where social media has such a significant influence on the behaviour of online consumers, the online marketing environment is becoming more and more intense. Content can be categorised into different types. Today, we will look at the content matrix strategy, a marketing technique hidden within content writing. Read More
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