Everything You Need to Know About Google Search Console?

What is Google Search Console and Why Do I Need It? 

Google Search Console is a free tool from Google that helps you troubleshoot, maintain and improve your website. 

Google Search Console helps you measure the quality of your website and fix any issues affecting the user experience. For example, when a page shows the Page Not Found 404 error, you will be able to solve the issue instantly. In turn, this improves the user experience and can therefore increase your search engine ranking.

Google Search Console Improves Website

The Benefits of Using Google Search Console

  • Understanding your site’s performance. The report shows the number of visitors gained via organic search, the click-through rate, the number of displays on the search result page, the search keyword, number of clicks from a keyword and so on.
  • Receiving errors on the website, such as spam, server problems, or Page Not Found errors resulting from deleted or altered URLs.
  • You are able to submit a sitemap of a new website to Google to help it rank the website.
  • You can test how mobile-friendly your web pages are to ensure they’re easy to use.
  • Verify links, such as internal links, external links, backlinks, and other links that can affect your website’s quality.
  • Discover Google’s crawling system schedule. 
  • Guards your website against malware.

 

How to Install Google Search Console?

Now you understand the benefits of Google Search Console, we’ll explain how to install Google Search Console in less than 5 minutes.

  1. Go to the Google Search Console website, then click “Start”
  2. Then select either:
  • ‘Domain’ if you want to use the whole website
  • ‘URL Prefix’ if you just want to select some parts
  1. Verify the domain to prove ownership
  2. Then install using an HTML file and plug-in 

Google Search Console is a free tool offered by Google that evaluates and helps fix issues with your site to get it ranking higher on the search engine result pages. 

If you’d like some help understanding Google Search Console in more detail, or for anything digital marketing related, contact Primal. Our professional team can help boost the quality of your website and increase your traffic.